The educational goals of the department are determined by referring to the educational goals of related departments in Taiwan and abroad. To cultivate the ability of marketing planning, promotion and sales, human resource management and development, financial product sales and investment analysis, and internet business development. To cultivate management talents with international business vision (internationalization), professional business knowledge (specialization), and management ethics and social responsibility (ethics) for the financial services, retail services or Internet businesses in the Asia-Pacific region.

Through systematic course design, students are effectively trained to become outstanding management talents with three target industries: financial services, retail services or internet commerce.