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楊達凱

1

職稱

助理教授

姓名

楊達凱  

研究室

大夏 B308

電話

(02)2700-5858 #8655 

E-mail

tkyang@sce.pccu.edu.tw

研究領域

行銷策略消費者行為

課程

消費者行為、國際行銷管理、全球品牌管理、統計與數量方法

 

教師歷程

學歷

台灣大學國際企業管理研究所博士

中國文化大學國際企業管理研究所碩士

大同大學材料工程研究所碩士

經歷

  1. 中國文化大學商學院國際企業管理學系助理教授(現職)
  2. 中國文化大學校長室 專員

研究發表

  1. Ta-Kai Yang, Min-Ren Yan (2020). “The corporate shared value for sustainable development: An ecosystem perspective” Sustainability, 12(6), 2348.
  2. Adriana Amaya Rivasa, Yen-Chun Chen and Ta-Kai Yang (2020), “Entrepreneurial and alliance orientation alignment in new product development,” Technological Forecasting & Social Change, 153(April), 119916.
  3. Ta-Kai Yang, Min-Ren Yan (2019). “Exploring the Enablers of Strategic Orientation for Technology-Driven Business Innovation Ecosystems,” Sustainability, 11(20), 5779.
  4. Ta-Kai Yang, Ming-Huei Hsieh. (2013). Case analysis of capability deployment in crisis prevention and response. International Journal of Information Management. 33(2), 408-412.

研討會論文

  1. Yi-Hsiu Chang, Ta-Kai Yang*, Ming-Huei Hsieh, Yen-Ku Kuo (2019). “How the programs of CSR and information sources interact to affect consumer attitude of the brand: The mediating role of CSR authenticity” in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  2. Ta-Kai Yang*, Hui-Yi Ho, Ming-Huei Hsieh, Min-Ren Yan (2019). “Overcoming Corporate Social Responsibility Skepticism: A Perspective of Consumer Perceived Authenticity” in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  3. Adriana Amaya Rivas, Yen-Chun Chen, Ta-Kai Yang* (2019). “Entrepreneurial and Alliance Orientation Alignment: Implications for New Product Development Process, Program, and Performance”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  4. Ta-Kai Yang*, Yi-Hsiu Chang (2018). “Can Classics only Be Recollected? A Study of the Dilemma of Authenticity and originality of Sequel Products”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  5. Ta-Kai Yang*, Yi-Hsiu Chang (2018). “How to Communicate Brand Authenticity to Consumers in Different Kinds of Sequel Products”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  6. Ta-Kai Yang*, Ming-Huei Hsieh, Yi-Hsiu Chang (2017). “Dilemma Between Brand Extension and Product Innovation : A Schema‐Theoretic Perspective”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.
  7. Ming-Huei Hsieh, Wei-Lin Wang, Ta- Kai Yang* (2011). A dilemma of old versus new in retro branding of experiential goods: Consumers’ warring quests for authenticity and optimum stimulation, Academy of international business (AIB) conference, Nagoya, Japan, June 24-28.

專書

 

 

研究計畫

 

 

指導論文

 

 

榮譽獎賞

 

 

期刊學報編審

 

 

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