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許嘉霖

1

職稱

教授

姓名

許嘉霖 

研究室

大恩 924

電話

(02)28610511#35322

E-mail

xjl6@ulive.pccu.edu.tw

iechialin@yahoo.com.tw

研究領域

電子商務、新媒體行銷、服務業行銷、消費者行為

課程

學士班:電子商務、網路企業模式與策略、跨境電商理論與實務、服務業行銷、行銷企劃實作、國際行銷管理、國際企業營運策略

碩士班:研究專題研討、電子商務研討

博士班:全球品牌管理研討

 

教師歷程

學歷

國立台灣科技大學 企業管理學系(行銷組)博士

經歷

  1. 中國文化大學國際企業管理系助理教授、副教授
  2. 研發處校務研究辦公室主任
  3. Journal of Management and Systems〈管理與系統TSSCI〉編輯委員
  4. 中華民國多國籍企業研究學會理事
  5. 中國文化大學國際企業管理系教學卓越辦公室副主任

研究發表

 期刊論文

  1. Hsu, Chia-Lin, & Chen, M. C. (2021). Advocating recycling and encouraging environmentally friendly habits through gamification: An empirical investigation. Technology in Society, 66, 101621. 【SSCI】
  2. 許嘉霖、楊台寧、鄭婕盈、游志青及潘彥蓉 (2021),人格特質、個人價值觀及態度對加入假日農夫意願之研究。中山管理評論,第二十九卷第二期 p.337-369.【TSSCI】
  3. Chen, M. C., Hsu*, Chia-Lin and Huang, C. H. (2021). Applying the Kano model to investigate the quality of transportation services at mega event. Journal of Retailing and Consumer Service, 60, 102442.【SSCI】
  4. 許嘉霖、于立宸與陳美儒,(2021,已接受),美妝影音部落客之外表吸引力、態度同質性和擬社會互動與影片內容品質對消費者知覺信任及購買意圖之影響。管理與系統【TSSCI】
  5. Chen, M. C., Hsu, Chia-Lin, & Lee, L. H. (2020). Investigating pharmaceutical logistics service quality with refined Kano's model. Journal of Retailing and Consumer Service, 57, 1022310.【SSCI】
  6. 陳穆臻、許嘉霖、曾莉晴,(2020, March),分析共享單車使用意圖之決定因素及市場區隔。運輸計劃季刊,第四十九卷、第一期,頁1~頁42。【TSSCI】
  7. Hsu, Chia-Lin* (2020). How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience. Telematics and Informatics, 49, 101364.【SSCI】
  8. 許嘉霖、鄭婕盈*及吳念庭,(2020)。應用S-O-R架構探討影響顧客對於企業使用 綠色包裝之滿意度及忠誠度之因素。品質學報,271期,P26 - 42。【EI Compendex】
  9. Chen, M. C., Hsu, Chia-Lin, & Lee, L. H. (2019). Service quality and customer satisfaction in pharmaceutical logistics: An analysis based on Kano model and importance-satisfaction model. International Journal of Environmental Research and Public Health, 16(21), 4091.【SSCI】
  10. 許嘉霖、于立宸與趙心怡,(2019)。美容美妝線上品牌社群體驗如何增進使用者之體驗價值、態度及持續使用意圖,管理評論,第38卷,第4期,頁數1-14。【TSSCI】
  11. Chang, K. C., Hsu, Y. T., Hsu, Chia-Lin, Sung, Y. K. (2019). Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust. Telematics and Informatics, 44(November), 101265.【SSCI】
  12. Chang, K. C., Hsu, Chia-Lin*, Hsu, Y. T. and Chen, M. C. (2019). How green marketing, perceived motives and incentives influence behavioral intentions. Journal of Retailing and Consumer Service, 49(July), 336-345.【SSCI】
  13. Chen, M. C., Hsu, Chia-Lin*. and Wu, H. S. (2019). Develop the healthcare logistics service with Kano model. Journal of Quality, 26(1), 1-22.【EI Compendex】
  14. Chang, K. C., Hsu*, Chia-Lin, Chen, M. C. and Kuo, N. T. (2019). How a branded website creates customer purchase intentions. Total Quality Management & Business Excellence, 30(3-4), 422-446.【SSCI】
  15. Hsu*, Chia-Lin. and Chen, M. C. (2018). How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love. Computers in Human Behavior, 88, 121-133.【SSCI】
  16. Hsu*, Chia-Lin. and Chen, M. C. (2018). How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role. Technological Forecasting and Social Change, 132, 118-129. 【SSCI】
  17. 許嘉霖*、陳曉天、戴依、于立宸、許庭齊,(2018). 影響遊客造訪意願之決定性因素:以網站品質、心流體驗及SoLoMo態度延伸科技接受模式,品質學報,252期,89-105頁。【EI Compendex】
  18. Hsu*, Chia-Lin, Chen, M. C. and Kumar, V. (2018). How social shopping retain customers? Capturing the essence of website quality and relationship quality. Total Quality Management & Business Excellence, 29(1-2), 161-184.【SSCI】
  19. 許嘉霖*、陳曉天、邱威勳,(2017),旅遊部落格行銷對遊客重遊意願之影響:心流體驗與滿意度為中介變數,品質學報,24(6),391-410。【EI Compendex】
  20. Hsu*, Chia-Lin, Chen, Yen-Chun, Tai-Ning Yang, Wei-Ko Lin and Yi-Hsuan Liu (2018). Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty. Information Technology & People. 31(3), 886-907.【SSCI】
  21. Chen, M. C., Chang, K. C., Hsu, Chia-Lin and De Leon, V. G. A. (2018). Investigating the impacts of guanxi and relationship marketing in port logistics: Two cases. Maritime Economics & Logistics, 20(4), 603-623.【SSCI】
  22. Hsu, Y. T., Chang, K. C., Kuo, N. T., Hsu, Chia-Lin and Wang, C. H. (2017). How the effects of loyalty programs, relationship benefits, and relationship quality create customer loyalty? The case of Taiwan Starbucks coffee. Journal of Quality, 24(2), 131-158.【EI Compendex】
  23. Hsu*, Chia-Lin, Chen, M. C. and Lin, Y. H. (2017). Information technology adoption for sustainable development: Green e-books as an example. Information Technology for Development, 23(2), 261-280.【SSCI】
  24. 許嘉霖*、郭國興、謝艾芸、湯其潔,(2017),實用與享樂價值對於行動應用程式的滿意度與持續使用意圖之影響:心流體驗與知覺好玩為中介角色,品質學報,24(3),191-201。【EI Compendex】
  25. Hsu, Chia-Lin, Chen, Y. C., Yang T. N. and Lin, W. K. (2017). Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude. Telematics and Informatics, 34(4), 196-205.【SSCI】
  26. Hsu*, Chia-Lin, Yu, L. C. and Chang, K. C. (2017). Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator. Computers in Human Behavior, 69, 335-346. 【SSCI】
  27. Hsu*, Chia-Lin, Lin, Y. H., Chen, M. C., Chang, K. C., Hsieh, A. Y. (2017). Investigating the determinants of e-book adoption. Program/Data Technologies and Applications, 51(1), 2-16.【SSCI】
  28. Hsu*, Chia-Lin, Chang, C, Y. and Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152.【SSCI】
  29. Lin, Y. H., Hsu, Chia-Lin, Chen, M. F. and Fang, C. C. (2017). New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology. Telematics and Informatics, 34(4), 382-397. 【SSCI】
  30. Hsu*, Chia-Lin, Chang, K. C., Kuo, N. T. and Cheng, Y. S. (2017). The mediating effect of flow experience on social shopping behavior. Information Development, 33(3), 243-256.【SSCI】
  31. Hsu*, Chia-Lin, Chen, M. C., Kazuo, K. and Machida, I. (2017). Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan. Telematics and Informatics, 34(4), 326-338.【SSCI】
  32. Chen, M. C., Chang, K. C., Hsu, Chia-Lin and Xiao, Ji. H. (2015). Applying a Kansei engineering-based logistics service design approach to developing international express services. International Journal of Physical Distribution and Logistics Management, 45(6), 618-646.【SSCI】
  33. Chen, M. C., Hsu*, Chia-Lin, Chang, K. C. and Chou, M. C. (2015/July), Applying Kansei Engineering to design logistics services-A case of home delivery service. International Journal of Industrial Ergonomics, 48, 46-59.【SSCI】
  34. Hsu*, Chia-Lin and Chen, M. C. (2014). Explaining consumer attitudes and purchase intentions toward organic food: contributions from regulatory fit and consumer characteristics. Food Quality and Preference, 35(July), 6-13.
  35. Hsu*, Chia-Lin, Yu, C. C. and Wu, C. C. (2014). Exploring the continuance intention of social networking websites: An empirical research. Information Systems and E-Business Management, 12(2), 139-163.【SSCI】
  36. Hsu*, Chia-Lin, Wu, C. C. and Chen, M. C. (2013). An empirical analysis of the antecedents of e-satisfaction and e-loyalty: Focusing on the role of flow and its antecedents. Information Systems and E-Business Management, 11(2), 287-311.【SSCI】
  37. Chen, M. C., Chang, K. C., Hsu, Chia-Lin and Yang, I. C. (2011). Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model. Asia Pacific Journal of Marketing and Logistics, 23(3), 386-410.【SSCI】
  38. Sheng, M. L., Hsu, Chia-Lin and Wu, C. C. (2011). The asymmetric effect of online social networking attribute-level performance. Industrial Management & Data Systems, 111(7), 1065-1086.【SCI】
  39. Chang, K. C., Chen, M. C., Hsu, Chia-Lin and Kuo, N. T. (2010). The effect of service convenience on post-purchasing behaviours. Industrial Management & Data Systems, 110(9), 1420-1443.【SCI】
  40. Chang, K. C., Chen, M. C. and Hsu, Chia-Lin (2010). Applying loss aversion to assess the effect of customers' asymmetric responses to service quality on post-dining behavioral intentions: an empirical survey in the restaurant sector. International Journal of Hospitality Management, 29(4), 620-631.【SSCI】
  41. Hsu, Chia-Lin, Chen, M. C., Chang, K. C. and Chao, C. M. (2010). Applying loss aversion to investigate service quality in logistics: a moderating effect of service convenience. International Journal of Operations & Production Management, 30(5), 508-525.【SSCI】

研討會論文


 

專書

 

 

研究計畫

  1. 許嘉霖,計畫主持人,整合損失厭惡於認知-情感態度方法中以評估遊戲化屬性績效之不對性效果。執行期間2021/08/01~2022/07/31。
  2. 許嘉霖,計畫主持人,遊戲化:顧客參與的前置與結果變項及其中介角色之研究。執行期間2020/08/01~2021/07/31。
  3. 許嘉霖,計畫主持人,應用認知評價理論解釋遊戲化機制對使用者從事資源回收之影響:專注於內在動機與環境關切之角色。執行期間2019/08/01~2020/07/31。
  4. 許嘉霖,計畫主持人,從擬社會互動、歸屬感、心流體驗、智力內隱理論、認知需求、產品複雜度及調節焦點之整合觀點探討線上影音部落客之影響。科技部專題研究計畫。執行期間2018/08/01~2019/07/31。
  5. 許嘉霖,計畫主持人,連結與轉變使用者為環保人士:審視調節契合、使用者體驗、從事、績效期望與努力期望之角色。科技部專題研究計畫。執行期間2017/08/01~2018/07/31。
  6. 許嘉霖,計畫主持人,應用認知-情感模式及期望確認模式解釋使用者於遊戲化情境之行為意圖:文化之干擾效果。科技部專題研究計畫。執行期間2016/08/01~2017/07/31。
  7. 許嘉霖,計畫主持人,「遊戲化如何增進顧客體驗?顧客體驗的前置與結果變項及其中介角色之實證研究」。科技部專題研究計畫。執行期間2015/08/01~2016/07/31。
  8. 許嘉霖,計畫主持人,「遊戲化行銷活動對品牌熱愛與渴望的消費者行為之影響」。科技部專題研究計畫。執行期間2014/08/01~2015/07/31。
  9. 許嘉霖,計畫主持人,「探究關係品質對於社群購物網站購買意圖之中介效果」。科技部專題研究計畫。執行期間2013/08/01~2014/07/31。
  10. 許嘉霖,計畫主持人,「調節契合對有機食品的態度與購買意圖之效果:消費者特性之干擾角色」。國科會專題研究計畫。執行期間2012/10/01~2013/09/30。

科技部大專學生研究計畫

  1. 許嘉霖,指導教授,不同商品訊息內容呈現於新聞報導對消費購買意圖之影響:專注於調節契合之研究。執行期間2019/07/01~2020/02/28。(學生:劉子榕)
  2. 許嘉霖,指導教授,網路影音直播平台之市場區隔研究-以Live.me、17LiveTwitch為例。科技部大專學生研究計畫。執行期間2018/07/01~2019/02/28。(學生:鄭宛青)
  3. 許嘉霖,指導教授,行銷綠色觀光奇蹟,視放台灣新生機。科技部大專學生研究計畫。執行期間2016/07/01~2017/02/28。(學生:林維禎)
  4. 許嘉霖,指導教授,調節焦點如何影響消費者於團購網之衝動性購買-兩岸大學生之比較性研究。科技部大專學生研究計畫。執行期間2014/07/01~2015/02/28。(學生:楊奕晴)

指導論文

 

榮譽獎賞

  1. 登上 2020 年度科學影響力排行榜(全球前 2% 頂尖科學家榜單(World’s Top 2% Scientists 2020)
  2. 中國文化大學110學年度校教學特優教師
  3. Journal of Management and Systems〈管理與系統TSSCI〉編輯委員
  4. 行政院科技部大專校院研究獎勵 (108學年度~迄今)
  5. 行政院科技部106~107學年度補助大專校院獎勵特殊優秀人才
  6. 101-110學年度連續十年獲科技部專題研究計畫補助
  7. 101-110學年度連續十年獲中國文化大學學術研究成果發表獎勵
  8. 106學年度獲頒本校院教學特優教師
  9. 104-106學年度連續三年獲頒本校績優導師
  10. 指導國企所碩士生于立宸參加2015崇越論文大賞競賽,榮獲 管理論文碩士組 優等論文獎
  11. 指導國企所碩士生陳祈涵參加2014崇越論文大賞競賽,榮獲 管理論文碩士組 優良論文獎

期刊學報編審

  1. Journal of Management and Systems〈管理與系統TSSCI〉編輯委員
  2. 期刊審查委員:Information and Management (SSCI)、Electronic Commerce Research and Applications (SSCI)、International Journal of Information Management (SSCI)、Cyberpsychology, Behavior, and Social Networking (SSCI)、Computers in Human Behavior (SSCI)、Journal of Organizational Computing and Electronic Commerce (SSCI)、Electronic Markets (SSCI)、Tourism Management (SSCI)、Information Technology & People (SSCI)、Behaviour & Information Technology (SSCI)、International Journal of Consumer Studies (SSCI)、International Journal of Physical Distribution & Logistics Management (SSCI)、International Journal of Hospitality Management (SSCI)、International Journal of Contemporary Hospitality Management (SSCI)、International Journal of Tourism Research (SSCI)、Information Systems Management (SSCI)、Journal of Retailing and Consumer Services (SSCI)、Asia Pacific Journal of Marketing and Logistics (SSCI)British Food Journal (SCI)、Internet Research (SCI)、Journal of Cleaner Production (SCI)

其他

 

 

 

 

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