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陳彥君

1

職稱

教授

姓名

陳彥君  

研究室

大恩 1007-3

電話

(02)2861-0511 #35317

E-mail

cyj22@ulive.pccu.edu.tw

研究領域

行銷策略、產品創新與管理、數位化與數位轉型

課程

1.學士班:國際行銷個案研討、行銷研究

          互聯網商務與商業模式發展、國際企業管理

2.碩士班::品牌創意管理

3.博士班:跨文化管理專題研討

 

教師歷程

學歷

國立台北大學企業管理學系學士 (中興法商)

元智大學管理研究所博士 (行銷管理組) 碩士

經歷

  1. 中國文化大學國際企業管理學系專任助理教授、專任副教授、專任教授
  2. 美國奧克拉荷馬大學商學院研究訪問學人
  3. 財團法人商業發展研究院助研究員
  4. 國立臺灣師範大學管理研究所兼任助理教授
  5. 新北市兒童教保協會學術顧問
  6. 摯誠知的資訊有限公司專案顧問

研究發表

 期刊

  1. Yen-Chun Chen, Ya-Hui Lin, Po-Chien Li, & Chung-Jen Chen (2022), “Understnding the Interplay between Competitor and Alliance Orientations in Product Innovativness: An Integrative Framework,” Technological Forecasting and Social Change, 175, 121358 (SSCI, ABS: 3)
  2. Yen-Chun Chen, Todd J. Arnold, & Hsien-Tung Tsai (2021), “Customer Involvement, Business Capabilities and New Product Performance,” European Journal of Marketing, 55(10), 2769-2793 (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 3)
  3. Yen-Chun Chen, Ya-Hui Lin, & Hsien-Tung Tsai (2020) “Toward Greater Understanding of the Relationship between Entrepreneurial Orientation and International Performance,” Management International Review, 60(2), pp. 211–245 (SSCI, 科技部管理一學門推薦期刊, ABDC: A, ABS: 3)
  4. Adriana Amaya Rivas, Yen-Chun Chen, & Ta-Kai Yang (2020) “Entrepreneurial and Alliance Orientation Alignment in New Product Development,” Technological Forecasting and Social Change, 153, 115916 (SSCI, ABDC: A, ABS: 3)
  5. Ya-Hui Lin & Yen-Chun Chen (2020). “Developing Exploitative and Exploratory Capabilities through Capitalizing on Alliance Orientation,”Technology Analysis and Strategic Management, 32(5), 589-603 (SSCI, ABDC: B, ABS: 2)
  6. Yen-Chun Chen, Hsun-Chi Chu, Jyun-Yi Wu, Nomin Tsembel, & Yung-Cheng Shen (2019). “A Case Study on Attitude towards Online Auction Use Applying Quantile Regression Analysis,” Total Quality Management & Business Excellence, 30(7-8), pp.872-892 (SSCI, ABDC: C, ABS: 2)
  7. Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2018), “Exploring the Determinants and Consequences of Salesperson Market Orientation Behavior: An Empirical Study in the Financial Service Industry,” Journal of Service Theory and Practice, 28(2), pp. 170-195. (SSCI, ABDC: A)
  8. Wann-Yih Wu, Adriana Amaya, & Yen-Chun Chen (2019), “The Role of Team Reflexivity as a Mediator between Project Management Skills, Task Familiarity, Procedural Justice and Product Performance,” Journal of Management & Organization, 25(6), pp. 876-895. (SSCI, ABDC: B, ABS: 2)
  9. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, Wei-Ko Lin, & Yi-Hsuan Liu (2018), “Does New Product Design Matter? Exploring Its Influences in Consumers’ Psychological Responses and Brand Loyalty,” Information Technology & People, 31(3), pp.886-907 (SSCI, 科技部管理二學門推薦期刊, ABDC: A, ABS: 3)
  10. Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, & Todd J. Arnold (2017). “Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities,” Journal of Product Innovation Management, 34(1), pp. 13-34. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 4)
  11. Yen-Chun Chen, Yung-Cheng Shen, Tzu-Ying Lee, & Fu-Kai Yu (2017), “Measuring Quality Variations in E-Service,” Journal of Service Theory and Practice, 27(2), pp.427-452. (SSCI, ABDC: A)
  12. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, & Wei-Ko Lin (2017), “Do Website Features Matter in an Online Gamification Context? Focusing on the Mediating Roles of User Experience and Attitude,” Telematics and Informatics, 34(4), pp. 196-205. (SSCI, ABDC: C)
  13. Po-Chien Li, & Yen-Chun Chen (2016) “Exploring Interaction-Based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan’s Semiconductor Industry,” Innovation: Management, Policy & Practice, 18(3), pp. 352-372. (SSCI, ABDC: C, ABS: 2)
  14. Yen-Chun Chen, Po-Chien Li, & Todd J. Arnold (2013). “Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets,” Industrial Marketing Management, 42(8), pp. 1181-1191. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 3)
  15. Yen-Chun Chen, Po-Chien Li, & Ya-Hui Lin (2013). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources,” Journal of Business & Industrial Marketing, 28(2), pp. 125-136. (SSCI, ABDC: A, ABS: 2)
  16. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving,” Industrial Marketing Management, 41(6), pp. 1019-1034. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 3)
  17. Po-Chien Li, & Yen-Chun Chen (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?” Asia Pacific Journal of Management, 29(1), pp. 151-168. (SSCI, 科技部管理一學門推薦期刊, ABDC: A, ABS: 3)
  18. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen, & Charles Wood (2011), “Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study,” Journal of Business and Industrial Marketing, 26(6), pp. 430-442. (SSCI, ABDC: A, ABS: 2)
  19. Yen-Chun Chen, Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice,” The Service Industries Journal, 29(03), pp.267-280. (SSCI, ABDC: B, ABS: 2)

研討會論文

 
  1. Yen-Chun Chen, Hsien-Tung Tsai, & Todd J. Arnold (2019). “Customer Involvement and New Product Performance: The Mediating Role of Marketing and Technological Capabilities”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  2. Adriana Amaya Rivas, Yen-Chun Chen, & Ta-Kai Yang (2019). “Entrepreneurial and Alliance Orientation Alignment: Implications for New Product Development Process, Program, and Performance”, in Proceedings of the 2019 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, IL, U.S.A., August 9-11.
  3. Yen-Chun Chen, & Todd J. Arnold (2018). “Effect of Alliance Orientation on Competitive Advantage in NPD”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  4. Yen-Chun Chen, Todd J. Arnold, Ping-Yu Liu, & Chun-Yao Huang (2018). “An Comparative-Design, Longitudinal Assessment of the Effects of Entrepreneurial Orientation on Competitive Advantage and Firm Performance”, in Proceedings of the 2018 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, MA, U.S.A., August 10-12.
  5. Yen-Chun Chen, & Todd J. Arnold (2017). “Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.
  6. Ya-Hui Lin, Yen-Chun Chen, & Hsien-Tung Tsai (2017). “Does Entrepreneurial Orientation Matter for International Performance? A Resource Management Process Perspective”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.
  7. Ya-Hui Lin, & Yen-Chun Chen (2016). “Resolving Capability-Rigidity Paradox: An Alliance-oriented Perspective”, in Proceedings of the 2016 Academy of Management (AOM) Annual Meeting held in Anaheim, California, U.S.A., August 5-9.
  8. Po-Chien Li, & Yen-Chun Chen (2016). “The Relationship of Marketing-R&D Interaction and Collaboration – An Empirical Study of Taiwan’s Semiconductor Firms”, in Proceedings of the 2016 International Conference on Marketing, Logistics, and Management (ICMLM) held in Kurume, Japan, August 5-7.
  9. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2015). “Interaction Orientation and NPD Performance: The Process Through Market-relating Capabilities”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  10. Ya-Hui Lin, Yen-Chun Chen, Po-Chien Li, & Chung-Jen Chen (2015). “Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.
  11. Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2015). “Salesperson Market Orientation Behavior: Its Determinants and the Mediating Role of Working Smart Behaviors in Sales Performance”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  12. Yen-Chun Chen, & Ya-Hui Lin (2015). “ Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.
  13. Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2014). “Consumer Decision Process in the Adoption of Online Auction: Application of Quantile Regression”, in Proceedings of ACBPP & ACTIS 2014 Conference Report, Osaka, Japan, November 20-23.
  14. Yen-Chun Chen, Po-Chien Li, & Todd Arnold (2014). “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, U.S.A., May 21-23.
  15. Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2012). “Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach”, in Proceedings of the 2012 Taiwan Institute of Marketing Science (TIMS) Annual Conference, Taipei, Taiwan, December 8.
  16. Po-Chien Li, Kenneth R. Evans, & Yen-Chun Chen. “Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan’s Automobile Dealerships”, in Proceedings of the 2011 American Marketing Association (AMA) Winter Marketing Educators' Conference, Austin, Texas, U.S.A., February 18-20.
  17. Yen-Chun Chen, & Po-Chien Li. (2009). “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Process Performance”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  18. Yen-Chun Chen, & Po-Chien Li. (2009). “The Joint Influences of Interaction and Entrepreneurial Orientation on Product Innovation”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  19. Yen-Chun Chen, & Po-Chien Li. (2009). “Influences of Customer Participation in Industrial Services Selling”, in Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, Illinois, U.S.A., August 7-10.

 

專書

 

 

研究計畫

  1. 科技部研究專題計畫,計畫主持人,創業行銷:不同層次之觀念建構、方法衡量和理論模式發展」,2022/08/01 ~2025/07/31。(MOST 111-2410-H-034 -017 -MY3)
  2. 科技部研究專題計畫(優秀年輕學者研究計畫),計畫主持人,「企業數位化導向: 觀念建構、多重衡量方法發展、價值創造機制探討」,2019/08/01~2022/07/31。(MOST 108-2628-H-034 -001 -MY3)
  3. 科技部研究專題計畫,計畫主持人,「運用多重方法剖析策略導向和組織能力之真實績效意涵: 經理人知覺衡量、商業次級資料庫和電腦輔助內容分析之整合運用、方法比較和延伸」,2017/08/01~2019/07/31。(MOST 106-2410-H-034 -008 -MY2)
  4. 科技部研究專題計畫,計畫主持人,「洞察驅動市場策略: 創業導向對於動態能力和競爭優勢發展影響之研究」,2016/08/01~2017/07/31。(MOST 105-2410-H-034 -016-)
  5. 科技部研究專題計畫,計畫主持人,「邁向成功之途: 企業聯盟導向和競爭者導向對新產品成功影響之研究」,2015/08/01~2016/07/31。(MOST 104-2410-H-034-025-)
  6. 科技部研究專題計畫,計畫主持人,「市場策略彈性和技術策略彈性對於組織績效影響之研究」,2014/08/01~2015/07/31。(MOST 103-2410-H-034 -063 -)
  7. 校外委託研究專題計畫,計畫主持人,「時尚服務業國際化知識能量整合與建置計畫:顧客關係管理大數據分析」,2014/11~2014/12,委託單位:財團法人商業發展研究院。
  8. 科技部研究專題計畫,計畫主持人,「顧客參與對銷售人員工作表現影響之研究:正式和非正式管理控制機制之角色」,2013/08/01~2014/07/31。(MOST 102-2410-H-034-036-)
  9. 國科會研究專題計畫,計畫主持人,「互動導向和新產品開發績效之關聯性研究: 以台灣電子製造業廠商為例」,2012/10/01~2013/09/30。(NSC 101-2410-H-034-061-)
  10. 校外委託研究專題計畫,計畫主持人,「新興市場國際行銷策略研究計畫-優平產品相關廠商之國際行銷能力現況分析」,2012/9~2012/11,委託單位:財團法人商業發展研究院。

指導論文

 大專生專題

  1. 主題: 銷售人員目標導向與特質對新產品銷售影響之研究、102學年度畢業、研究生: 陳執允 (碩士論文)
  2. 主題: 銷售人員控制系統對銷售人員市場導向與銷售績效影響之研究、102學年度畢業、研究生: 饒庭榕 (碩士論文)
  3. 主題: 顧客參與對業務員銷售行為與績效影響之研究、102學年度畢業、研究生: 呂建輝 (碩士論文)
  4. 主題: 企業技術策略彈性之發展和影響效果之探討:以台灣資訊科技產業為例、103學年度畢業、研究生: 王馥瑄 (碩士論文)
  5. 主題: 文創產業下的品牌成長策略:台灣企業之比較個案研究、104學年度畢業、研究生: 徐哲彥 (碩士論文)
  6. 主題: 新產品設計對於品牌忠誠度影響之研究、104學年度畢業、研究生: 劉懿萱 (碩士論文)
  7. 主題: 台灣電子業廠商聯盟導向、競爭優勢和財務績效之研究、104學年度畢業、研究生: 王琦嫺 (碩士論文)
  8. 主題: 企業聯盟導向對知識創造和新產品成功影響: 以台灣電子產業為例、104學年度畢業、研究生: 吳依潔 (碩士論文)
  9. 主題: 智能技術的導入與企業績效優勢之探討:以台灣製造業為例、106學年度畢業、研究生: 李婧瑀 (碩士論文)
  10. 主題: 運用供應商參與產品發展強化製造商新產品績效-以台灣電子企業為例、106學年度畢業、研究生: 黃憶如 (在職專班碩士論文)
  11. 主題: Innovation Orientation and NPD Performance: Are Team Creativity, Team Information-processing and Team Reflexivity Missing Links?、105學年度畢業、研究生: Adriana Amaya Rivas (博士論文) - Co-advice with Wann-Yi Wu
  12. 主題: 品牌發展策略對品牌價值影響之關聯性研究:以中國100大品牌公司為例、107年度畢業、研究生: 周全 (碩士論文)
  13. 主題: 台灣智慧型手機市場消費行為與市場區隔研究、108年度畢業、研究生: 戴世遠 (在職專班碩士論文)
  14. 主題: 企業數位轉型發展對於差異化優勢影響之研究:以台灣服務業為例、108年度畢業、研究生: 陳勇延 (碩士論文)
  15. 主題: 品牌IG風格設計對消費者品牌參與和品牌愛影響之研究、109年度畢業、研究生: 黃怡瑩 (碩士論文)
  16. 主題: Youtuber頻道整體風格設計對消費者品牌態度與消費者線上品牌活動貢獻度之影響、109年度畢業、研究生: 林曉昀 (碩士論文)
  17. 主題: 以關係行銷觀點探討文創產業 業者選擇法人顧問機構輔導服務之關鍵決策因素研究、109年度畢業、研究生: 陳志宇 (在職專班碩士論文)

榮譽獎賞

  1. 行政院科技部優秀年輕學者研究計畫主持人 (108~110學年度,108學年度管理二學門行銷領域)
  2. 中國文化大學109學年度校教學特優教師(教學特優獎:全校專任教師總人數*1%,全校共計7名)
  3. 行政院科技部大專校院研究獎勵 (108學年度~迄今)
  4. 行政院科技部106~107學年度補助大專校院獎勵特殊優秀人才
  5. 中國文化大學105~106學年度績優導師、108學年度績優導師
  6. 中國文化大學 103~109學年度學術研究成果發表獎勵
  7. 第三屆溫世仁服務科學博士論文獎佳作

期刊學報編審

  1. 國際期刊論文審查服務: Journal of Product Innovation Management (SSCI), Industrial Marketing Management (SSCI), European Journal of Marketing (SSCI), IEEE Transactions on Engineering Management (SSCI), Technovation (SSCI), Internet Research (SSCI), Journal of Electronic Commerce Research (SSCI), Electronic Commerce Research (SSCI), Creativity and Innovation Management (SSCI), Journal of Retailing and Consumer Services (SSCI), Technology Analysis & Strategic Management (SSCI), Business Ethics: A European Review (SSCI), Asia Pacific Journal of Human Resources (SSCI), Innovation: Organization & Management (SSCI), Total Quality Management & Business Excellence (SSCI), Journal of Small Business and Enterprise Development, Journal of Business and Economic Management, Asia Pacific Management Review (TSSCI) and so on
  2. 中文期刊審查服務: 管理學報(TSSCI)、臺大管理論叢(TSSCI)、管理與系統(TSSCI)、產業與管理論壇(TSSCI)、商略學報、東吳經濟商學學報、文大商管學報、大同學報等

其他

  1. 黃俊堯、陳彥君、柳秉佑,(2021),[吉品養生的創業與品牌成長之路],管理教學個案,臺灣大學管理學院。
  2. 陳忠仁、陳彥君、徐哲彥,(2017),[台灣娛樂文創領頭羊:華研國際的創新變革],管理教學個案,臺灣大學管理學院。
  3. 陳忠仁、陳彥君、徐哲彥,(2016),[從廟口戲台走向國際舞台:霹靂國際],管理教學個案,臺灣大學管理學院。
  4. 陳忠仁、陳彥君、劉懿萱,(2015),[追尋卓越,再創新猷–華碩電腦],管理教學個案,臺灣大學管理學院。

 

 

 

 

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