鄭寶菁　副教授

職稱

副教授

姓名

鄭寶菁  

研究室

大夏 B212

電話

 

E-mail

 

研究領域

信息及通訊技術或資訊通訊科技、國際貿易、經濟學與國際貿易

課程

 電子商務與網路行銷、全球商務講座、數位學習、策略管理、服務管理與創新、行銷管理、商務英文、休閑專業英文I、休閑專業英文II

 

教師歷程

學歷

美國威斯康辛大學企業管理研究所碩士

美國俄亥俄州立大學會計暨資訊管理雙主修,學士學位

經歷
  1. 中國文化大學國際企業管理學系專任副教授（現職）
  2. 中國文化大學國際交流中心主任 (北美部)（現職)
  3. 中國文化大學教育長辦公室教育長特別總監暨特助
  4. 中國文化大學華語中心主任
  5. 中國文化大學國際語文中心主任
  6. 中國文化大學推廣教育部ISO 9001-2000總策劃
  7. 中國文化大學APA藝文中心主任
  8. 中國文化大學語文教學中心主任
  9. 中國文化大學未來中心主任
  10. 教育行政人員國際教育2.0 培力營實務導師長
  11. 2018促進教育和政治關係晚宴台灣大專院校代表
  12. 教育部短期補習班自竟外招收外國人來台研習華語文申請案審查委員

研究發表

 期刊

  1. Tay, C. 2020. The Impact of Adoption of Information Technologies on International Tourism, ISBN: 978-1-4503-7735-5, ACM Digital Library, New York, NY, USA © 2020, February 25-27, 2020 (EI Compendex, Scopus, Reviewed by Thomson Reuters Conference Proceedings Citation Index, ISI Web of Science) (to be published).
  2. Tay, C. 2020. Comparison of the Impact of ICT between Bilateral Trade in Goods and Services, Journal of System and Management Sciences, ISSN 1816-6075 (Print), 1818-0523 (Online), Vol. 10 (2020) No. 1, pp. 1-31 (Scopus).
  3. Tay, C. 2018.The impact of information and communication technologies on bilateral trade in services, International Journal of Services Operations and Informatics, Vol. 9, No. 1, pp.40–61，ISSN online: 1741-5403，ISSN print: 1741-539X, DOI: 10.1504/IJSOI.2018.10008966 (EI), December 12, 2017.
  4. Tay, Christina, 2017. The Impact of Information and Communication Technology on Bilateral Trade in Goods, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol:11, No:7, pp.1340-1346. ISSN: 2279-0764 (International Science Index (ISI), Procedia, APA, BibTeX, Chicago, EndNote, Harvard), July 2017. SJR 0.137 SNIP 0.361.
  5. Tay, Christina, 2016. The Impact of ICT Costs on US Trade in Education, 6th IEEE International Conference on Logistics, Informatics and Service Science, p.1088-1093, Publisher: Institute of Electrical and Electronics Engineers (IEEE), IEEE Catalog Number: CFP16LIS-CDR, Electronic ISBN: 978-1-5090-1102-5, Print on Demand (PoD) ISBN: 978-1-5090-1103-2, INSPEC Accession Number:16673446, DOI: 10.1109/LISS.2016.7854405 (EI).
  6. Tay, Christina, 2015. The Impact of the Internet on Trade in Education, Technological and Economic Development of Economy, Vol. 21, Issue 6, pp. 833-854, Volume 21, Issue 6, November 2015, DOI:10.3846/20294913.2015.1108941, ISSN: 2029-4913 (print version), ISSN: 2029-4921 (online version), http://doi:10.3846/20294913.2015.110894 (SSCI, IF=3.235, Journal ranking 12/321).
  7. Tzeng, Kae-Yih; Tay, Christina, 2014. Transmission of the U.S. Subprime Crisis and the European Sovereign Debt Crisis to Emerging Markets, Journal of Applied Finance & Banking, Vol. 4, No. 3, pp. 217-235, ISSN: 1792-6580 (print version), 1792-6599 (online), Scienpress Ltd, (EconBiz, EconLit, ABI/Inform Complete).
  8. Tay, Christina, 2014. An Interdisciplinary Perspective on Education Service Systems，Service Science and Knowledge Innovation, IFIP Advances in Information and Communication Technology, Volume 426, 2014, pp 126-134, DOI10.1007/978-3-642-55355-4_13, Print ISBN978-3-642-55354-7, Online ISBN978-3-642-55355-4 (ISI Proceedings, EI Compendex, SCOPUS, ZBL AND DBLP).
  9. Tay, Christina, 2014. An econometric model on bilateral trade in education using an augmented gravity model, Journal of Industrial Engineering and Management, 7(2): 401-412, Online ISSN: 2014-0953, Print ISSN: 2014-8423，http://dx.doi.org/10.3926/jiem.1009, (EI).
  10. Tay, Christina, 2013. International Marketing of Education Services: Trends, Obstacles and Issues, LISS 2013， Logistics, Informatics and Services Sciences, pp. 49-52, Proceedings of 3rd International Conference on Logistics, Informatics and Services Sciences, ISBN: 978-3-642-40659-1, ISBN978-3-642-40660-7（eBook）,Springer Heidelberg New York Dordrecht London; Springer Auflage: 2015 (EI).
  11. Tay, Christina, 2012. Determinants in Attracting International Students to U.S. Host States, International Journal of Information and Management Sciences, Vol. 23, Number 1, pp.111-128, March 2012 (TSSCI).
  12. W.J. Chang；Tay, Christina, 2012. Knowledge management and learning organization: Linking knowledge-based system to service delivery processes, Industrial Engineering and Engineering Management (IEEM), pp.732-736, IEEE Catalog Number: CFP12IEI-USB, ISBN: 978-1-4673-2944-6, IEEM12-P-0395, (EI)
  13. W. J .Chang; Tay, Christina, 2012. External marketing and internal marketing: Which capability holds the key to an outstanding performance? Industrial Engineering and Engineering Management (IEEM), pp.1800-1804, IEEE Catalog Number: CFP12IEI-USB, ISBN: 978-1-4673-2944-6, IEEM12-P-0407, Publisher: IEEE, National Science Council Funding：101-2914-I-034-013-A1. (EI).
  14. Chang, Wen-Jung; Liao, Shu-Hsien; Tay, Christina; Wu, Chi-Chuan, 2008. Mapping TQM-innovation Relationship on Learning Organization: A strategic management perspective, Industrial Engineering and Engineering Management, pp. 1620-1624, ISBN: 978-1-4244-2629-4, DOI: 10.1109/IEEM.2008.4738146, INSPEC Accession Number: 10443557 (EI).

研討會論文
  1. Tay, Christina, 2014. Proposed measurement items for empirical testing: Macro determinants of market entry for education service providers, International Conference in Management Sciences and Decision Making, Taipei, Taiwan, May 17, 2014, ISBN: 978-986-5982-62-1
  2. Tay, Christina; W.J. Chang, 2014. Brand image, brand love and brand loyalty: Adjustment of the spokesperson credibility variable. Cultural and Leisure Conference, Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung, Taiwan, May 16, 2014. ISBN: 9789863625144
  3. Tay, Christina, 2012. Perspectives of International Higher Education as a National Activity. International Conference on Education and New Learning Technologies. Abstracts CD, ISBN: 978-84-695-3176-1; Proceedings CD, ISBN: 978-84-695-3491-5, pp.4949-4958.
  4. Tay, Christina, 2011. What Attracts International Students to U.S. Universities? Academy of Management, San Antonio, Texas, USA. August, 2011. National Science Council Sponsored: 100-2914-I-034-007-A1
  5. Tay, Christina, 2010. What attracts international students to U.S. host states? Academy of Management, Montreal, Canada. August, 2010. National Science Council Sponsored: 99-2914-I-034-007-A1
  6. Tay, Christina 2009. International Students in U.S. Higher Education, Academy of Management, Chicago, USA. August, 2009. National Science Council Sponsored: 98-2914-I-034-008-A1
  7. Chang, Wen-Jung; Liao, Shu-Hsien; Tay, Christina; Wu, Chi-Chuan, 2008. TQM and Organizational Innovation on Continuing Education with Strategic Management Viewpoint：Concept Model and Propositions, The 2008 Cross-straits Management Science and Corporate Management International Conference, ISBN: 978-986-6717-12-3, pp.29-49.
  8. Liao, Shu-Hsien; Chang, Wen-Jung; Tay, Christina; Wu, Chi-Chuan, 2008. Exploring TQM-innovation relationship: Literature review, system architecture and case study. The 2008 International Conference in Business and Information, July, SEOUL
  9. Tay, Christina; Yu, Chwo-Ming, 2008. Determinants of the Flow of International Students in Higher Education, Academy of Management, Anaheim, USA. August, 2008. National Science Council Sponsored: 97-2914-I-034-013-A1
  10. Wen-Jung, Chang; Tay, Christina; Liao, Shu-Hsien; Chen, C.C., 2007. A Case Study on School of Continuing Education: Market-oriented, TQM and organizational innovation, The 43rd Taiwan National Total Quality Control Annual Conference, Nov. 10, 2007.
  11. Tay, Christina, 2007. Case Study: A decade of major findings of implementation of entrepreneurial strategy in the educational sector (1995 to 2006), Proceedings Publication, ISSN: 1539-722X, pp.2692-2709.

專書

  1. English for Food and Beverage Service餐飲英文 Edition 3 版次：3
  2. English for Food and Beverage Service餐飲英文 Edition 2 版次：2
  3. English for Food and Beverage Service餐飲英文 Edition 1 版次：1
  4. 兒童華語入門漢語拼音學生課本 / 鄭寶菁主編
  5. 兒童華語入門漢語拼音教師手冊 / 鄭寶菁主編
  6. 兒童華語學生課本 / 鄭寶菁主編
  7. 兒童華語教師手冊 / 鄭寶菁主編

 

研究計畫

 

 

指導論文

 

榮譽獎賞

 

 

期刊學報編審

  1. 2019, 11月至12月. 擔任：審閱著, 書名: 觀光餐旅英語會話第2冊（高職教科書）, 書號: 04F34006, 開數：小菊8，頁數：130，高職二年級/觀光餐旅英語會話/2節。出版社：全華圖書股份有限公司

  2. 2019, 9月. 擔任：審閱著, 書名: 觀光餐旅英語會話第1冊（高職教科書）, 書號: 04F34006, 開數：小菊8, 頁數：130, 高職二年級/觀光餐旅英語會話/2節。出版社： 全華圖書股份有限公司

其他