PCCU International Business Administration

Welcome to International Business Administration



Tien-Tien Liao

Name & Title

Tien-Tien Liao

Assistant Professor


Ph.D. in International business administration , Chinese Culture University


Management , Marketing , Consumer behavior , Organizational  behavior


Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A Life Cycle Perspective on Gamification Success”, July 24-July 27, Conference of the International Journal of Arts & Sciences 2018, Budapest, Hungary.

Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A study of factors that affect brand attitude after watching micro films”, International Journal of Business and Management Studies, Vol. 2, Nov. 2013 , 7-12.

Weichen Teng, Tien-Tien Liao ( 2011) . Exploration of market competition in governmental procurement on the basis of supplier segments. Systems Engineering Procedia 2 (2011) 406 – 411

Weichen Teng, Tien-Tien Liao. (July 2010.) .Who will pay premium prices for consumer products of information and communication technology? An empirical study in Taiwan. International Conference on Business and Information (BAI2010, Kitakyushu, Japan on 05-07 July 2010.)


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