PCCU International Business Administration

Welcome to International Business Administration



Yen-Chun Chen

Name & Title

Yen-Chun Chen

Associate  Professor




Ph.D. Marketing, College of Management, Yuan-Ze University, June 2010.

M.B.A College of Management, Graduate Institute of Business Administration, Yuan-Ze University, June 2005

B.B.A College of Business, Dept. of Business Administration, National Taipei University, June 2003

Honors and Awards

  • 3-year period project grants for outstanding junior scholars -- Ministry of Science and Technology (MOST) (2019 ~ 2020)
  • Special outstanding talent reward of MOST (2017 ~ 2020)
  • Annual excellent mentor of Chinese Culture University (2017 ~ 2019)


Strategic marketing, Product Innovation and Management, Services Marketing


  1. Ya-Hui Lin & Yen-Chun Chen (2019), “Developing Exploitative and Exploratory Capabilities through Capitalizing on Alliance Orientation,”Technology Analysis and Strategic Management (SSCI, ABDC: B, ABS: 2) – In press
  2. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, Wei-Ko Lin, & Yi-Hsuan Liu (2018), “Does New Product Design Matter? Exploring Its Influences in Consumers’ Psychological Responses and Brand Loyalty,” Information Technology & People, 31(3), pp.886-907 (SSCI, ABDC: A, ABS: 3)
  3.      Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, & Todd J. Arnold (2017). “Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities,” Journal of Product Innovation Management, 34(1), pp. 13-34. (SSCI, ABDC: A*, ABS: 4)
  4.    Yen-Chun Chen, Hsun-Chi Chu, Jyun-Yi Wu, Nomin Tsembel, & Yung-Cheng Shen (2019). “A Case Study on Attitude towards Online Auction Use Applying Quantile Regression Analysis,” Total Quality Management & Business Excellence, 30(7-8), pp.872-892 (SSCI, ABDC: C, ABS: 2)
  5.    Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2018), “Exploring the Determinants and Consequences of Salesperson Market Orientation Behavior: An Empirical Study in the Financial Service Industry, Journal of Service Theory and Practice, 28(2), pp. 170-195. (SSCI, ABDC: A)    
  6.     Yen-Chun Chen, Yung-Cheng Shen, Tzu-Ying Lee, & Fu-Kai Yu (2017), “Measuring Quality Variations in E-Service,” Journal of Service Theory and Practice, 27(2), pp.427-452. (SSCI, ABDC: A)
  7. Wann-Yih Wu, Adriana Amaya, & Yen-Chun Chen (2018), “The Role of Team Reflexivity as a Mediator between Project Management Skills, Task Familiarity, Procedural Justice and Product Performance,” Journal of Management & Organization (SSCI, ABDC: B, ABS: 2) – In press
  8.     Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, & Wei-Ko Lin (2017), “Do Website Features Matter in an Online Gamification Context? Focusing on the Mediating Roles of User Experience and Attitude,” Telematics and Informatics, 34(4), pp. 196-205. (SSCI, ABDC: C)
  9.      Po-Chien Li, & Yen-Chun Chen (2016) “Exploring Interaction-Based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan’s Semiconductor Industry,” Innovation: Management, Policy & Practice, 18(3), pp. 352-372. (SSCI, ABDC: C, ABS: 2)
  10. Yen-Chun Chen, Po-Chien Li, & Todd J. Arnold (2013). “Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets,” Industrial Marketing Management, 42(8), pp. 1181-1191. (SSCI, ABDC: A*, ABS: 3)
  11. Yen-Chun Chen, Po-Chien Li, & Ya-Hui Lin (2013). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources,” Journal of Business and Industrial Marketing, 28(2), pp. 125-136. (SSCI, ABDC: A, ABS: 2)
  12. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving,” Industrial Marketing Management, 41(6), pp. 1019-1034. (SSCI, ABDC: A*, ABS: 3)
  13. Po-Chien Li, & Yen-Chun Chen (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?” Asia Pacific Journal of Management, 29(1), pp. 151-168. (SSCI, ABDC: A, ABS: 3)
  14. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen, & Charles Wood (2011), “Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study,” Journal of Business and Industrial Marketing, 26(6), pp. 430-442. (SSCI, ABDC: A, ABS: 2)
  15. Yen-Chun Chen, Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice,” The Service Industries Journal, 29(03), pp.267-280. (SSCI, ABDC: B, ABS: 2)


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