PCCU International Business Administration

Welcome to International Business Administration

About Us

In view of the CCU spirit and the internationalization of our business school, our mission is to cultivate professional managers with international vision and distinguished business knowledge. Based on the fundamental fields for business studies, we design 5 major modules to develop contemporary future mangers. They are:
1.     Entrepreneurship & Innovation Management: this module develops innovative thinking and entrepreneurial management ability.
 2.     Human Resource Management: this module develops international human resource attitudes, skills, and capabilities.
 3.     Finance Management: this module develops financial practice, investment, and related managerial capabilities.
 4.     Marketing Management: this module develops systematic thinking, marketing plan execution proficiencies and market analysis ability internationally.
 5.     Internet & Business Models: this module develops management attitudes, skills, and knowledge for diverse industries electronically, data analysis and application.